Brian Gerrish is the founder and editor of the brilliant UK Column.
The UK Column is an independent news organisation founded in 2006 by Brian Gerrish, our co-editor. Established with no financial backing or external investment, the UK Column remains completely independent of any advertisers, foundations and political parties. All of our funding comes from our viewers, listeners and readers who support us through memberships and donations.
I recommend you read the piece referenced in my conversation with Brian, about us all being Pavlov’s dogs.
Classical conditioning (later developed by Watson, 1913) involves learning to associate an unconditioned stimulus that already brings about a particular response (i.e., a reflex) with a new (conditioned) stimulus, so that the new stimulus brings about the same response.
Are humans akin to dogs, as per Pavlov’s experiments? Observing the Covid hysteria and the mass response, it would appear to be the case.
However, Brian made some salient points about how big wars are won through winning small battles.
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