Patrick Fagan is a lecturer, author, and public speaker, and consults for brands and political campaigns around the world.
He was the lead behavioural scientist at the now-infamous Cambridge Analytica.
Patrick has a healthy understanding of human minds and how they work, and knows how to optimise communication through nudging and other psychological mechanisms.
Nudge theory is a concept in behavioral economics, political theory, and behavioral sciences that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals.
He joined me for a conversation about
- nudging and how it works;
- beliefs and indoctrination;
- reality versus illusion;
- keeping society in a state of fluidity; and
- his fear of being eaten by a shark.
After this rather trippy discussion, I thought that I was in The Matrix.
Or still am.
I don’t know.
