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Podcast

Patrick Fagan on nudging and manipulation

People are sheep who are constantly being manipulated into believing things.
JermBy Jerm20 Jun 2022Updated:20 Oct 2022

Patrick Fagan is a lecturer, author, and public speaker, and consults for brands and political campaigns around the world.

He was the lead behavioural scientist at the now-infamous Cambridge Analytica.

Patrick has a healthy understanding of human minds and how they work, and knows how to optimise communication through nudging and other psychological mechanisms.

Nudge theory is a concept in behavioral economics, political theory, and behavioral sciences that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals.

Summary

He joined me for a conversation about

  • nudging and how it works;
  • beliefs and indoctrination;
  • reality versus illusion;
  • keeping society in a state of fluidity; and
  • his fear of being eaten by a shark.

After this rather trippy discussion, I thought that I was in The Matrix.

Or still am.

I don’t know.

Our conversation

Bonus conversation

Patrick also joined me on TNT Radio for an overlapping conversation, but, what makes this one good, is that he spent more time on nudging.

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Jerm
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I'm an award-winning cartoonist and broadcaster. My wife and I live in the countryside with our pets, homegrown (and hunted) food and alcohol.

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